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Inherit Taste

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Changing the perception of Werther's Original from "Grandma's candy" to "Generational heirloom"

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#inherit taste

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#inherit taste

GRANNIES WERE NEVER OUTDATED

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#inherit taste

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#inherit taste

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Just like the candy passed down as heirloom, what else are the people inheriting ?

A UGC Campaign 
#Inherited__________ 

Werther's has been in purses for decades. Now they’re in the CULTURE.

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