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Suntory's -196
Problem- The UK launch of -196 needed rapid awareness and cultural relevance as it toured cities, with Clapham Common as its biggest moment yet.
Insight- Rave culture pops off during the summer. From festivals to house music, people love raves.
Solution- A weekend long rave at Clapham Common.
BRINGING the MAD-FUN
FROM UGC TO INFLUENCERS
DJ SETS
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DROPPED THE BEAT ON TO THE COMMON
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UNDER25, BUT WE DON'T MIND THE CAMERA
ASKING THE PEOPLE IF THEY WOULD CRUSH OR PASS
WAS IN EVERYONE'S SIGHTS
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CONTENT
CREATION
299K
THEY CAME LOOKING FOR THE RAVE,
LEFT WITH THAT -196 CRAVE
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